Selling yourself

I'm trying to sell my car (because I'm getting a new awesome one!) and it's made me think about marketing yourself, which is applicable here.

Promotion is a pain. It is also, unfortunately, how you sell books. While it would be delightful to write a book and then never do anything again and have it sell millions of copies, that's just not how it works. Promotion and marketing are especially important if you're published with a small press or self-published. The big publishers will do more to promote your books, but unless you're one of their best sellers, you can still be doing more.

You can always do more.

But, don't be obnoxious about it. That's your basic rule of thumb, I think. Like anything, promotion is good in reasonable quantities. If you overdo it, people will want to hit you. Trust me, I will.

I love Twitter. I think it's a fabulous way to connect with people, see what people are up to, and it's especially great in the writer community. But there are inevitably those people who sign up for an account and then spam-blast their 2 followers every hour on the hour with promotional tweets. Uh, no. That's not why ANYONE followed you. Same goes for Facebook. The people who follow you or like you or are friends with you are there because they're interested in you. In your books too, sure, but you as a person more. So go ahead and promote yourself on Twitter or Facebook or other social networking sites, but don't let that be the only thing you do.

Be personal, let people into your life a little bit. I'm not saying show them pictures of where you sleep, but let them get to know you. Whether that's funny stories about how your writing was going, typos that made you giggle, or whatever, but don't make it all promotion. Because I (and most of the rest of the universe) are likely to unfollow you as fast as possible and possibly report you for spam.

Most people seem to have gotten the hang of social networking these days, fortunately. But word to the wise, real life is like that too. (What? Life is like the internet? No way! It's true. Fewer cats, probably. I digress). Asking your friends and family to buy your book is great. Please do not badger them about it. People have a variety of reasons for not being able to purchase a book. I'm pretty sure your Uncle George is not the reason you didn't make it on the New York Times bestseller list.

There you have it. Promote, but not too much. Just don't be obnoxious.

Words to live by  :)

Skye

Money for Nothing

Seleste deLaney here with a little fact that a lot of aspiring authors don't seem to understand: most authors make squat for money. Sad but true. Until you hit the big best seller lists (USA Today and NYT), you really shouldn't quit your day job. (Once you hit those, there's a pretty good chance you'll be able to ride a wave for at least a while as long as you keep putting out decent books.)

What that means is within the writing community, we get it--we're all broke. Sometimes this leads to financial difficulties when emergencies crop up. In fact, it's happened a couple times to authors here at our very own ELEW.

So what is a savvy author to do when the shit hits the fan and bills start piling up? Savvy author knuckles down, swallows their pride and asks for help. But, they know money is tight and even if you love their work, you don't really know them. So, they offer something in exchange for your help. They dust off an old manuscript and shine it up to give to people who help out or they write a new short story/novella for a favorite character for the same reason. They start offering critique services for a fee. (These are the types of things our members have done. Something for something is a beautiful thing.)

There are a ton of things an author can do when push comes to shove. Yes, some more palatable than others, but the reality is no one really likes asking for help in this way. Or at least that's what I always thought.

(I'm going to go tangential for a sec, but I promise it all comes back around.)

The rise of online fundraising sites is a great thing. It helps to get donations to groups in need and helps up-and-coming magazines and the like to get off the ground. This is good.

However, a situation came to my attention recently where an author decided to fund-raise for themselves. Now, this is not a situation where their heat is going to be shut off this winter. Or they're at risk of losing their internet (which is a big deal for an author these days). Or medical bills. Or anything else that could be deemed as an emergency. No. Said author just wants something and doesn't currently have the cash to pay for it.

This would be like me trying to raise money for a new corset since we know so many of my fans love my corsets. Sure, I want it and maybe I can't swing it right now (I can because I'm lucky and my husband supports my corset habit, but we're playing pretend for a minute), but I don't need a new corset. I want it. (See the difference there?)

Also, if I'm going to ask the general population for money, I'm damn well going to offer something in return. So... any donation gets a copy of this new freebie short story with minimal editing and the very generic cover a friend of mine made for me. A donation over $X gets that and a copy of the manuscript I pulled from my trunk and shined up. A bigger donation, we'll call it $Y, gets the previous and a red-shirt character named after them in an upcoming story of my choice. Someone's willing to foot the entire cost of the corset? I'd probably be willing to work something out (something likely involving an ARC of said story with their named character and allowing them some choices about the character.)

Why would I do that? Because very few people out there, as much as they might love my corsets in theory, really give a rat's ass if I get a new corset (even if I take a million pictures in it). So, if I truly want that new corset, I need to be willing to do something to get it beyond asking for help. Otherwise, that's known as "taking advantage of your fans."

TAOYF is a bad thing. As an author, our fans are our bread and butter. (For the purpose of this, a fan is someone who loves your work and seeks it out because it's written by you.) It's simple math really:

No fans=reduced word of mouth=fewer book sales=poor author with no new corsets.

And TAOYF will turn some fans against you, thereby automatically lowering that first number and putting more pressure on both you as an author and those other fans to increase word of mouth... It's a vicious, ugly cycle.

So, yeah, people get it. Times are tough. We understand. But if you're going to put yourself out there and ask for money (from your friends and fans), don't be a douchebag author when you do it. Offer something back so it feels more like an exchange and less like you're sitting in your corner pouting and saying, "You aren't doing enough for me."

Also? The work involved is why this sort of thing should be reserved for needs and not just wants.